Since its creation, Campari has pushed the boundaries of creativity to go beyond the norm, unlocking the Red Passion and talent of artists across different fields in the path of creation. From world-famous names, through to young and emerging talents, the relationship between Campari and the arts, especially cinema, has grown strong over the years. Having already worked on an advertisement with Federico Fellini in 1984 for one of his few brand collaborations, in 2021 Campari Red Diaries Fellini Forward continues the brand’s legacy, marrying both creativity and innovation within the cinema industry with the most forward-looking technology.